This book is an introduction to the practice of content strategy, it’s the second edition of a previous publication. For organizations all over the world it's the go-to content strategy handbook that helps to understand this matter and its business value.
The goal of a content strategist is to create and organize a work team that comprises all the different areas involved in content creation and management, the establishment of roles and the standardization of documents and processes.
Delivering great content requires user research, strategic planning, meaningful metadata, web writing skills, editorial oversight. This book shows how to create a global vision or Master Plan for all the organization initiatives online and offline and understand how things are interconnected.