MapQuest Mobile Launch Site

Honorable Mention - Mar 27, 2014

MapQuest Mobile Launch Site

According to 18- to 35-year-olds, MapQuest is for their parents. The clients realized, to change this key perception for good, the brand also needed an overhaul. HLK was brought on board to guide the strategy for a major transformation, as well as conceptualize and develop the elements supporting the new face of the brand.

Color Palette

  • HEX #000
  • HEX #49c5b6
  • HEX #ffffff

Typography

Votes (15/44)

Design
Usability
Creativity
Content
Overall
  • FV • Digital Creative Agency
    FV • Digital Creative Agency from Italy
    filippovezzali.com
    6
    6
    7
    8
    6.40
  • inTacto Digital Partner
    inTacto Digital Partner from Argentina
    intacto.com
    7
    7
    7
    7
    7.00
  • Steve Mahn
    Steve Mahn from United States
    stevemahn.com
    8
    8
    9
    7
    8.10
  • Gaston Bouchayer
    Gaston Bouchayer from France
    gastonbouchayer.com
    6
    6
    6
    6
    6.00
  • Paolo Sordi
    Paolo Sordi from Italy
    websolute.it
    6
    7
    6
    7
    6.40
    •••