MapQuest Mobile Launch Site View site

By HLK (U.S.A.)
  • H.M 27 MAR
  • Design
  • Usability
  • Creativity
  • Content
  • Average
  • Special Mention
  • Vasiliy Podtynnikov
    Vasiliy Podtynnikov Russia
    • 7
    • 7
    • 8
    • 7
  • Olga Shevchenko
    Olga Shevchenko Ukraine
    • 7
    • 7
    • 7
    • 7
  • Mary Pieroszkiewicz
    Mary Pieroszkiewicz Poland
    • 7
    • 7
    • 6
    • 7
  • Kazuki Noda
    Kazuki Noda Japan
    • 7
    • 7
    • 6
    • 7
  • Alexia Khokhlov
    Alexia Khokhlov Russia
    • 7
    • 8
    • 8
    • 8
  • Piotr Swierkowski
    Piotr Swierkowski Poland
    • 7
    • 8
    • 8
    • 7
  • Paolo Sordi
    Paolo Sordi Italy
    • 6
    • 7
    • 6
    • 7
  • Roman
    Roman Czech Republic
    • 8
    • 7
    • 8
    • 7
44 user votes
Evaluation System Read more

According to 18- to 35-year-olds, MapQuest is for their parents. The clients realized, to change this key perception for good, the brand also needed an overhaul. HLK was brought on board to guide the strategy for a major transformation, as well as conceptualize and develop the elements supporting the new face of the brand.

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