MapQuest Mobile Launch Site View site

By HLK (U.S.A.)
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  • H.M 27 MAR
  • Design
  • Usability
  • Creativity
  • Content
  • Average
  • Special Mention
  • Roman
    Roman Czech Republic
    • 8
    • 7
    • 8
    • 7
  • FV
    FV Italy
    • 6
    • 6
    • 7
    • 8
  • Igor Suslov
    Igor Suslov Germany
    • 7
    • 7
    • 6
    • 7
  • inTacto Digital Partner
    inTacto Digital Partner Argentina
    • 7
    • 7
    • 7
    • 7
  • Angus Gastle
    Angus Gastle Canada
    • 7
    • 7
    • 6
    • 7
  • Furkan Yavuz
    Furkan Yavuz Turkey
    • 7
    • 7
    • 7
    • 7
  • Kazuki Noda
    Kazuki Noda Japan
    • 7
    • 7
    • 6
    • 7
  • Olga Shevchenko
    Olga Shevchenko Ukraine
    • 7
    • 7
    • 7
    • 7
44 user votes
Evaluation System Read more

According to 18- to 35-year-olds, MapQuest is for their parents. The clients realized, to change this key perception for good, the brand also needed an overhaul. HLK was brought on board to guide the strategy for a major transformation, as well as conceptualize and develop the elements supporting the new face of the brand.

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