MapQuest Mobile Launch Site View site

By HLK (U.S.A.)
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  • 0.0
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  • H.M 27 MAR
  • Design
  • Usability
  • Creativity
  • Content
  • Average
  • Special Mention
  • Mary Pieroszkiewicz
    Mary Pieroszkiewicz Poland
    • 7
    • 7
    • 6
    • 7
  • Igor Suslov
    Igor Suslov Germany
    • 7
    • 7
    • 6
    • 7
  • inTacto Digital Partner
    inTacto Digital Partner Argentina
    • 7
    • 7
    • 7
    • 7
  • Piotr Swierkowski
    Piotr Swierkowski Poland
    • 7
    • 8
    • 8
    • 7
  • Alex Pireddu
    Alex Pireddu Italy
    • 8
    • 8
    • 7
    • 8
  • Paolo Sordi
    Paolo Sordi Italy
    • 6
    • 7
    • 6
    • 7
  • Kris Van Herzeele
    Kris Van Herzeele Belgium
    • 7
    • 6
    • 6
    • 7
  • Kazuki Noda
    Kazuki Noda Japan
    • 7
    • 7
    • 6
    • 7
44 user votes
Evaluation System Read more

According to 18- to 35-year-olds, MapQuest is for their parents. The clients realized, to change this key perception for good, the brand also needed an overhaul. HLK was brought on board to guide the strategy for a major transformation, as well as conceptualize and develop the elements supporting the new face of the brand.

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