Maleficent Tumblr Site View site

By WatsonDG (U.S.A.)
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  • H.M 20 MAY
  • Design
  • Usability
  • Creativity
  • Content
  • Average
  • Special Mention
  • Yohannes Artinyan
    Yohannes Artinyan Bulgaria
    • 7
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    • 8
  • Vasiliy Podtynnikov
    Vasiliy Podtynnikov Russia
    • 9
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  • Mary Pieroszkiewicz
    Mary Pieroszkiewicz Poland
    • 7
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  • Benjamin Guedj
    Benjamin Guedj France
    • 9
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  • Roman
    Roman Czech Republic
    • 8
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    • 7
  • Piotr Swierkowski
    Piotr Swierkowski Poland
    • 8
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  • Kazuki Noda
    Kazuki Noda Japan
    • 8
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  • Simon
    Simon Germany
    • 7
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    • 6
76 user votes
Evaluation System Read more

Evil is the New Black is a completely new take on a traditional EPK site. The site serves as virtual lookbook for the film's fashion, environments, characters, behind-the-scenes footage and more. Comprised of original static and animation content, custom video transitions, and hand-picked stock photography, the site provides a wealth of shareable material for both an active and passive audience. By aligning Maleficent's aesthetic with contemporary fashion, Evil Is The New Black generates awareness through thematically-driven content that is displayed in a narrative context.

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