IKEA - Where Good Days Start

Honorable Mention - Nov 12, 2014

IKEA - Where Good Days Start

Where Good Days Start is the first IKEA Catalogue that can be explored through a story, and stars a typical Scandinavian family and their morning routine. It’s an interactive online film featuring the highlights from the renewed Bed & Bathroom collection. The film is loaded with ‘hidden’ possibilities – extra scenes and content that can be discovered by interacting with the story. With this score of extra content, you can diverge from the main storyline at any point during the film to learn more about the featured family members and products in short, interactive scenes.

Color Palette

  • HEX #ECD06F

Typography

Votes (15/99)

Design
Usability
Creativity
Content
Overall
  • Adveris
    Adveris from France
    adveris.fr
    7
    7
    7
    7
    7.00
  • FV • Digital Creative Agency
    FV • Digital Creative Agency from Italy
    filippovezzali.com
    7
    6
    9
    7
    7.10
  • Julien Renau
    Julien Renau from United States
    julienrenau.com
    9
    9
    9
    9
    9.00
  • Pascal van der Haar
    Pascal van der Haar from Australia
    behance.net
    9
    7
    9
    10
    8.50
  • Tomer Lerner
    Tomer Lerner from Israel
    tomerlerner.com
    7
    6
    8
    8
    7.00
    •••