HowStuffWorks Interactive Backyard View site

  • H.M 24 JUN
  • Design
  • Usability
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  • Mary Pieroszkiewicz
    Mary Pieroszkiewicz Poland
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    Coldwaits United Kingdom
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    Jithin India
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    Diego Jesús Spain
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    Simon Germany
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    August Australia
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  • Kris Van Herzeele
    Kris Van Herzeele Belgium
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  • Emmanuel Dumont
    Emmanuel Dumont France
    • 7
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    • 6
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Discovery Communications, Saatchi & Saatchi LA and Fancy Pants Group collaborated to design and develop an interactive HTML5 site that aligns the 2014 Toyota Tundra with DIY home enthusiasts and content from HowStuffWorks. Featuring 360-panoramic views of an idyllic patio, pool and backyard, users are encouraged to explore and engage with the site to learn landscaping tips, like how to build a fire pit or erect a gazebo and shed, while also uncovering details and information about the all-new 2014 Toyota Tundra.

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