HowStuffWorks Interactive Backyard

Honorable Mention - Jun 24, 2014

HowStuffWorks Interactive Backyard

Discovery Communications, Saatchi & Saatchi LA and Fancy Pants Group collaborated to design and develop an interactive HTML5 site that aligns the 2014 Toyota Tundra with DIY home enthusiasts and content from HowStuffWorks. Featuring 360-panoramic views of an idyllic patio, pool and backyard, users are encouraged to explore and engage with the site to learn landscaping tips, like how to build a fire pit or erect a gazebo and shed, while also uncovering details and information about the all-new 2014 Toyota Tundra.

Color Palette

  • HEX #000
  • HEX #ffffff

Typography

Votes (15/133)

Design
Usability
Creativity
Content
Overall
  • Distil
    Distil from Australia
    distil.im
    8
    7
    9
    9
    8.00
  • FV • Digital Creative Agency
    FV • Digital Creative Agency from Italy
    filippovezzali.com
    6
    7
    8
    7
    6.80
  • Ronaldo Jardim
    Ronaldo Jardim from United States
    justgowiththeflow.com
    9
    9
    9
    9
    9.00
  • Corentin Pellé
    Corentin Pellé from France
    9
    8
    9
    7
    8.50
  • Emmanuel Dumont
    Emmanuel Dumont from France
    cellules.tv
    7
    8
    8
    6
    7.40
    •••