Glorious Flavour Map

Nominee - Jul 17, 2012

Award-winning fresh food brand GLORIOUS! has launched the Flavour Map – a global, online, crowdsourced resource – to inspire as well as re-educate consumers about flavour and taste, as well as unearthing little-known global flavours to launch for the UK market. The interactive flavour map, a ‘Tripadvisor for taste’, allows the public to pin flavours ‘from around the globe or around the corner’ such as meals, recipes, or natural produce.