Ford Answers
SOTD
7.04

Site of the Day - Jan 16, 2015

Color Palette

This website uses a color
palette of 3 colors

  • HEX #2779a7
  • HEX #9C9C9C
  • HEX #ffffff

Description

Ford creates a web platform to answer the public's questions about the brand, its products and technology. Ford Answers was launched during Brazil's auto show and focused on creating a very transparent relationship with its audience. The website featured a live sphere that grew and evolved with each question sent and the answers were shared in video, audio or text format. Highly ranked Ford staff and specialists from all fields were responsible for answering the questions and Ford was able to reply to 100% of the questions sent in.

SOTD / SCORE → 7.04/ 10

Design40%
Usability30%
Creativity20%
Content10%
7.38 / 10
6.5 / 10
7.25 / 10
6.88 / 10

Votes

Design
Usability
Creativity
Content
Overall
  • James Noble
    James Noble from Australia
    7
    6
    8
    6
    6.80
  • Valencia
    Valencia from Spain
    7
    6
    8
    7
    6.90
  • Rolf Jensen
    Rolf Jensen from United States
    8
    7
    4
    7
    6.80
  • Matija Vujovic
    Matija Vujovic from Czech Republic
    7
    7
    8
    7
    7.20
  • Henry Daubrez
    Henry Daubrez from Belgium
    8
    6
    7
    6
    7.00
    •••
Design
Usability
Creativity
Content
Overall

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