Dodge Dart Registry

Honorable Mention - Mar 28, 2013

Dodge Dart Registry

The New Rules Registry is Dodge's latest innovation in car buying. Users design and customize their ideal Dodge Dart and reach out to friends and family to crowdfund their vehicle. Participants leverage the power of social media in recruiting friends to sponsor each part of their vehicle ranging from windshield wipers to the engine. Once their registry is fully funded, participants receive a check for their brand new Dodge Dart.

Color Palette

  • HEX #000
  • HEX #D14836
  • HEX #9C9C9C

Typography

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Votes (15/54)

Design
Usability
Creativity
Content
Overall
  • Emil Jonsson
    Emil Jonsson from Sweden
    theworkofemil.com
    7
    7
    6
    6
    6.65
  • dolcestilnuovo
    dolcestilnuovo from Italy
    dolcestilnuovo.com
    6
    6
    6
    6
    6.00
  • Gaston Bouchayer
    Gaston Bouchayer from France
    gastonbouchayer.com
    6
    6
    6
    7
    6.10
  • Steve Mahn
    Steve Mahn from United States
    stevemahn.com
    7
    8
    10
    7
    7.90
  • AB&Co
    AB&Co from United Kingdom
    abandco.co
    7
    8
    7
    8
    7.25
    •••