Allstate Holiday Decorator View site

By Resn & Leo Burnett Chicago (New Zealand)
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  • H.M 05 JUN
  • Design
  • Usability
  • Creativity
  • Content
  • Average
  • Special Mention
  • Sonu Sudharsan
    Sonu Sudharsan U.S.A.
    • 8
    • 8
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    • 8
  • Florian Wacker
    Florian Wacker Germany
    • 7
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    • 9
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  • Adveris
    Adveris France
    • 7
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    • 8
    • 7
  • Alex Pireddu
    Alex Pireddu Italy
    • 7
    • 7
    • 7
    • 7
  • August
    August Australia
    • 6
    • 5
    • 9
    • 7
  • Evgeniy Ryabtsev
    Evgeniy Ryabtsev Georgia
    • 6
    • 6
    • 6
    • 6
  • Simon
    Simon Germany
    • 6
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    • 7
    • 6
  • Paolo Sordi
    Paolo Sordi Italy
    • 5
    • 6
    • 7
    • 6
45 user votes
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Resn & Leo Burnett Chicago developed an intuitive decorator tool complete with a dynamic xmas light stringing mechanic to bring the xmas cheer to Google Streetview. To make Mayhem’s uninvited interruption as surprising as possible we pulled out every animation trick we could to break the fourth wall and reinforce AllState’s friendly message to have a safe and happy xmas.

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