Allstate Holiday Decorator View site

By Resn & Leo Burnett Chicago (New Zealand)
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  • H.M 05 JUN
  • Design
  • Usability
  • Creativity
  • Content
  • Average
  • Special Mention
  • Rafael Caferati
    Rafael Caferati Italy
    • 8
    • 8
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  • Sonu Sudharsan
    Sonu Sudharsan U.S.A.
    • 8
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  • Alex Pireddu
    Alex Pireddu Italy
    • 7
    • 7
    • 7
    • 7
  • Angus Gastle
    Angus Gastle Canada
    • 7
    • 6
    • 9
    • 8
  • Coldwaits
    Coldwaits United Kingdom
    • 7
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    • 8
    • 6
  • Igor Suslov
    Igor Suslov Germany
    • 7
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    • 10
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  • August
    August Australia
    • 6
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  • Diego Jesús
    Diego Jesús Spain
    • 7
    • 7
    • 8
    • 7
45 user votes
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Resn & Leo Burnett Chicago developed an intuitive decorator tool complete with a dynamic xmas light stringing mechanic to bring the xmas cheer to Google Streetview. To make Mayhem’s uninvited interruption as surprising as possible we pulled out every animation trick we could to break the fourth wall and reinforce AllState’s friendly message to have a safe and happy xmas.

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