Allstate Holiday Decorator

Honorable Mention - Jun 5, 2014

Allstate Holiday Decorator

Resn & Leo Burnett Chicago developed an intuitive decorator tool complete with a dynamic xmas light stringing mechanic to bring the xmas cheer to Google Streetview. To make Mayhem’s uninvited interruption as surprising as possible we pulled out every animation trick we could to break the fourth wall and reinforce AllState’s friendly message to have a safe and happy xmas.

Color Palette

  • HEX #2779a7
  • HEX #49c5b6
  • HEX #D14836

Typography

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Votes (15/45)

Design
Usability
Creativity
Content
Overall
  • Adveris
    Adveris from France
    adveris.fr
    7
    6
    8
    7
    6.90
  • Paolo Sordi
    Paolo Sordi from Italy
    websolute.it
    5
    6
    7
    6
    5.80
  • Ivan Grozdic
    Ivan Grozdic from Serbia
    ivang-design.com
    7
    6
    7
    7
    6.70
  • August
    August from Australia
    august.com.au
    6
    5
    9
    7
    6.40
  • Florian Wacker
    Florian Wacker from Germany
    florianwacker.de
    7
    6
    9
    8
    7.20
    •••