A responsive, product-driven video look book for Dick’s Sporting Goods 2014 Running Campaign that creates an immersive and cinematic experience to take online shopping to the next level.
2013 — 2014 Portfolio of Julien Perrière, a 22-year-old french interactive designer.
Work selection 2013-2014
Conceived by architect Jean-Michel Gathy, Cheval Blanc Randheli is an invitation to experience French “Art de Recevoir”. In a preserved environment, forty minutes north of Malé by seaplane, pristine waters and opulent vegetation.
AXARA is a brand website. With this new website Axara wanted to respect its minimalist graphics codes and modernize them with an easy navigation, lighten texts and the highlight of the beautifuls pictures. AXARA also asked for a client process unique with a discovery of the store. The parallax navigation of most part of the website is creating an easy discovery of the collection in an intuitive way which helps to developp a story around this brand and optimize the presentation of the collection for a total immersion of each product. This minimalist presentation of the brand and its collection respect all the graphics codes of the brand and allows a better visualisation of all the details thanks to larges pictures. This identity could match with all collections thanks to its sobriety and elegance. One of the specificity of this website is also the virtual visit of the store « concept store » with an ingenious scroll navigation which permits to run thought the identity of the brand.