My Dream Catcher sorts cross-referenced data from 12 global services such as Trip Advisor, Yelp.com, Google, Wikipedia, Facebook, YouTube, Muselia, Last FM and Flickr, and allows travellers to prepare their trip in a simple and inspiring way based on thousands of reviews provided by locals and other travellers. What makes this social product truly unique is that, for the first time, it is able to offer travellers a comprehensive picture of their chosen destination that is both honest and inspiring. My Dream Catcher is what happens when creative technology and service innovation is embraced by just the right brand. KLM is the first airline in the world to launch such a full-service and together we've been able to create a service that not only supports the airline’s business but also is genuinely relevant to a very broad audience, all year round. On top of that, it has almost endless potential when it comes to developing further and adding new features.